PUGS began as a simple community celebrating the love, humor, and unmistakable charm of the pug breed. What started as a creative outlet and a growing community of dog lovers has since evolved into a broader character world and original IP created by artist and founder Frankie Colamarino.
Frankie has spent over two decades building brands, creative campaigns, products, and cultural moments across fashion, music, entertainment, gaming, and technology. Through his work, he has helped shape global brands, projects, partnerships, and creative ecosystems that connect storytelling, community, and culture at scale.
With PUGS, that experience is being channeled into something more personal and lasting: a character-driven world inspired by the joy of pugs, the people who love them, and the belief that art and products can create impact.
PUGS is being built as an expressive creative universe through artwork, products, collectibles, stories, and future experiences designed to bring people together around something playful, heartfelt, and memorable. At the center of the project is a commitment to giving back. A portion of PUGS initiatives, products, and future activations is intended to support communities, organizations, and efforts that care for animals, advocate for animal welfare, and help create better outcomes for pets in need.